Friday, January 2, 2009

Going audio...

So a journalism student friend, Diana who has been a huge help as I've tried to learn how to do PR for CCNY-EWB, wants to do a piece for Latino USA which is a feature by NPR in San Antonio, TX.

I'm totally over my head, but I've got three things going for me, (1) Diana is dedicated, professional and most importantly will do most the grunt work, (2) the new project manager, Joanna, was a journalist, albeit print, before she infested her head with the crazy idea of engineering school, and (3) I just bought a digital recorder, so I have a toy to play with, meaning it will have all my attention, implying it is the only thing that will get done. (To hell with buying health insurance for the travel team, I'm laying tracks of the subway in motion - no pun intended, I just started playing with it while waiting for the 2 or 3 train. Yeah I know it would be cool to have linked up an audio something, but at this point, I'm not much beyond pressing "record" - actually I just look for the red button.)

We need to cut our chops first. We have no experience. But like good professionals, we know people who know. When we first got the positive response from Latino USA, we had a few friends jumping in to get us on track.

There-in is the theme of this post. While, I'm excited about the toy (and I don't have to do the grunt work), I'm ecstatic that people come out to share in the project. If you do a very good job, people come out of the woodwork to help you. If you do above average, you get nice words of encouragement and your close friends are there to help. There's a huge gap. I know you all know this already but I feel that CCNY-EWB has busted butkis to do deliver the goods, to perform knowing that "excellence breeds excellence" as a result, we've had adequate funding (although it is tight and always will be), expert advice when needed and hopefully we've had a great experience ourselves.

1 comment:

MP said...

Hey Eebie, I specifically took a PR class to help in my other classes work at CCNY( whoa that's a lot of initals).

First separate this blog from your private blog. Any organization looking to help EWB will be wary of the site owner who also talks dominatrix and bikini shots.

Blog daily, yes with the ME schedule this is tough but it needs to be out there.

Respond to all comments and emails promptly.

Pitch stories to local media, ie. Village Voice, Time Out NY, Salon.com.

I signed up for EWB but never followed up and they never contacted me again while ASME is always sending me invites and showing off.

Good luck.